Aisha Williams
VerifiedAbout
I'm a marketing leader with a passion for helping B2B SaaS companies achieve sustainable growth. With experience leading marketing at both early-stage and scaling startups, I understand the unique challenges of each growth phase. I specialize in developing comprehensive marketing strategies that align with business objectives and deliver measurable results. My approach combines data-driven decision-making with creative storytelling to create marketing programs that resonate with target audiences and drive conversions. I'm currently open to new opportunities where I can apply my expertise to help businesses scale.
Experience
VP of Marketing
Led all marketing initiatives for a B2B SaaS platform, resulting in 3x increase in MRR over three years. Established the company's thought leadership position in the industry.
Director of Growth Marketing
Developed and executed growth strategies that reduced CAC by 35% while increasing customer LTV. Built and managed a high-performing marketing team of eight specialists.
Content Marketing Manager
Created and managed content strategy that generated 65% of the company's qualified leads. Established an industry-leading blog with over 100,000 monthly visitors.